MutualFirst Financial, Inc. operates as a bank holding company, which provides financial products and services. It engages in accepting retail deposits from the general public and investing those funds primarily in loans. The company also provides one-to four-family residential mortgage loans, multi-family and commercial real estate loans, construction and development loans, commercial business loans, and consumer loans, including home equity and lines of credit, home improvement, auto, boat, and recreational vehicle loans, as well as loans secured by savings deposits, and credit card and unsecured loans. It also provides investment money management and trust services to its customers. MutualFirst Financial was founded in 1889 and is headquartered in Muncie, IN.